Conference and exhibition organizers are responsible for the production of an event, from the original idea to completion. Employees of an organization may organize their own exhibitions, or manage their own stands at other exhibitions. Independent agencies employ conference and exhibition organizers to manage events on behalf of clients - which may be large companies, professional bodies or other organizations.
Types of Events, Special Events, Mega Events, Hallmark Events, Major Events, The Event Manager, Qualities of an Event Manager, Strategic Planning, SMART objectives, PEST & SWOT Analyses, Operational Planning, Plans, Organizational Structure, Systematic Planning, Implementation, Post-Event Analysis, Case Studies.
Staging the Event, Key Suppliers, the Stage, the Venue, Factors to consider, Room Setup, Site Inspection Visits, Contracts and Cancellation Fees.
Definition, Target Audience, Objectives, Features, the Brief, the Budget.
Suitability, Location, Availability, Size and Cost, Facilities, Configuration, Inspection.
Considerations, Rules and Regulations, Floor Plan, Flexibility, Storage and Transport, Lighting, Seating, Audio Visual Equipment, Furniture, Electrics, Graphics.
A look at the different types of equipment used during an exhibition.
Selecting the right team, Preparing the team for exhibition day, Working the stand, Keeping your staff motivated, Subliminal signals.
Why hold an Exhibition Abroad?, DMCs, Location, Legalities, Negotiation, Documentation, Health & Safety, Translators & Interpreters.
Types of Art Exhibitions, Objectives, Suitable venues, Preservation, Concerns, Case Study.
Definition, Objectives, Suitable Venues, Types of Interpretive Exhibitions, Logistics, Case Studies.
Definition, Objectives, Suitable Venues, Types of trade fairs, Virtual trade fairs, Case Studies.
Definition, Types of Conventions, Objectives, Suitable Venues, Case Studies.
Supplier Selection, Researching Suppliers, Meeting with Suppliers, Considerations, Supplier Negotiation, Contracts, Supplier Relations, Contingency Plans.
Selecting the Right Location, Legalities, Destination Management Companies, Transport, Travelling by Air, Car or Road.
Understanding the Objectives of the Press Conference, Defining the Target Audience that Should Attend, Planning Date and Time, Selecting and Booking Venue, Listing Logistics Requirements, Developing a Speaker and Presentation Plan, Reviewing Presentation Content with your Client, Timelines and Media/Press Invitations, Managing Confirmations.
Closing Your Events, Administration, Evaluation of the Event, Methods of Evaluation.
The Importance of Making your Event Environmentally Friendly; Benefits to your Clients, Benefits to the Environment. Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to, Options Available. Types of Eco-friendly Events/Suppliers; Eco-Friendly Caterers, Eco-Friendly Venues and Questions to ask them; Aspects of Sustainability within an Exhibition: Office & Event Management, Travel & Transport, Carbon Emissions, Waste Management, Water Management, Local Environment & Land Protection, Noise & Noise Pollution.
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.
Project Management Defined, The Project and the Project Manager, the Role of the Project Manager, Successful Project Management, the Project Management Life Cycle, Formulating a Plan, OpenProj software.
Definitions, Historical Development, the Advertising Industry and Professional Bodies, Codes of Practice, Advertising Agencies, Selecting an Agency and working with it, Advertising Campaign Planning and Management, Advertising Media. Types of Advertisements - Magazines, Newspapers, Posters, Billboards, Ambient Advertising. The Relationship between Advertising and Public Relations.
Planning the Event Proposal Strategy with Your Target Market in Mind, Preparing the Event Proposal, Sourcing and Sending Invitations, Budgeting and Buying Advertising, Publicising the Event, Organising Contests and Pre Event Campaigns, Merchandising, Packaging and Sales Promotion, Formulating a Public Relations Strategy, Conducting Market Research, Methods of Measuring Marketing Activity.
Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, LinkedIn, Blogs and Blogger.
The E-Commerce module is broken down into two sections. The first one deals with the Theory of E-Commerce and how to set up an E-Commerce solution for a business. It also goes into some detail on the various types of E-Commerce. The second section deals with web site design. This covers HTML, XHTML and CSS and serves as an introduction to web site design and development.
Review the Place for PR in Business Today, Review PR's Relationship with other Functions/Professions including Event Management, Marketing, etc. Professionalism and industry bodies. Sponsorship and Community Relations, Definitions and Historical Development of the Sponsorship Market, Why Organizations engage in Sponsorship, Using Sponsorship to Target Particular Publics.
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
PR tactics, Optimizing your Campaign, the Google Factor, SEO Tactics, SEO Guidelines, Factors influencing SEO, on-page and off-page SEO, CMS, Link Building. Link Building guidelines.
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organizational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.
The Business Plan, Legalities, Setting Up, the Marketing Strategy, Knowing Your Competitors, Promotional Tools.
The Importance of Preparation and Research, Understanding your Audience Before you Present, Speech Content (Subject Matter and Objectives), Speech Delivery and Variety, Discuss the Importance of Body Language, Eye Contact etc, Presentation Aids e.g. Visuals, etc. Management of Locations and Audiences, Presentation Structure.
The projects are an important part of the course. Each course participant is given 3 project briefs. Participants are asked at the end of the course to produce 3 Exhibition Management Proposals with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.
Fitzwilliam Institute Group maintains a panel of qualified Subject Experts.
Anyone working in Event Management, in a senior or support position, or those who wish to make a career change to Exhibition Management. The course will also benefit anyone who has Exhibition Management as part of their job specification.
Successful students qualify for the Postgraduate Diploma in Exhibition Management (PG Dip. Exh. Man.). The Postgraduate Diploma is awarded at Distinction, Credit or Pass Level. This course is accredited by the Institute of Commercial Management and is industry and internationally recognized in over 130 different countries worldwide.
Enrollment for this course is ongoing and the course will commence on May 18th 2012.
24 weeks to 2 calendar years depending on individual progress.
There is no application form. The course can be booked and paid for online through our website at our payments page. If you have any additional queries after reading this web page we simply ask you to contact us by phone or email and ask to be booked in for a consultation; we will then arrange a time convenient for you.
$2,995
All course material is included in the fee. Fees are payable by credit card, debit card, bank draft, check or online through PayPal via our payments page. All fees must be paid before the course starts.
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Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission in this web page.
The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group. Online Learning Courses are provided by the Fitzwilliam Institute Ltd.
Existing students can log in here.
Fitzwilliam Institute Group, 1375 Broadway, Floor 11, New York, NY 10018. Tel: 212.359.4229
